Gamifying sustainability

Gamifying is a way of making something boring fun i.e. turning a chore into a game. A great idea, right?

Pipe-starWell, it would be if it wasn’t almost always used to sell stuff. For example, Angry Birds, the popular game from a few years ago ‘gamified’ data-mining players’ personal data to sell on for huge profit. Similarly, Graham Chapman’s Pipe Star (on Wii) gamifies the sale of e-cigarettes – a covert admission, perhaps, that claims of healthiness are not enough to shift these damaging products on their own. The list of profit-based gamification goes on and on.

Step in, then, our gamifying sustainability project. At the moment there are hundreds, if not thousands, of pro-social/pro-environment rituals much more deserving of gamification than meticulously mimicking the puffs of a famous smoker (see video below). Whether it’s the various things we do to recycle or save energy or cut down on emissions, all could do with being made that bit more enticing by moulding them into a game. If you’ve been sitting on a good idea for ages tweet it to us (in jpeg or png form) at @LfGolgafrincham – because it might just catch on.

MT – WINTER 2014



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